Creating a Personalization Strategy:

• Set Clear Objectives: what are you trying to achieve? Define clear business and user goals.

• Collect Data: understand customer behavior: what are their top concerns? What are the "blockers" to a purchase? 

• Segment Your Audience: who are your most valuable customers, the ones most likely to purchase and repurchase? 

• Develop User Personas: understand the behavior, patterns and themes of your most valuable customers to effectively communicate with them.

• Map User Journeys: understand the path(s) a user will take on your website and message contextually to support a positive user experience and a purchase.

• Create Customized Experiences: Create custom content to communicate in a way that resonates with specific customer segments. This includes on-brand messaging, benefit-driven copy, custom emails and CMS components targeted at specific segments for maximum impact. 

• Omnichannel Marketing: Extend targeted marketing to all channels for a unified, seamless customer experience from their first visit to post-purchase. If a user is on your website, mobile app or social media they will receive the right message at the right time based on their activity and customer profile.

• Monitor Results: what's working? What isn't working? Iterate based on data. Content can always be revised.

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