UX WRITING SAMPLES

As a Sr. Content Strategist or Content Strategy Lead, my role is to drive content strategy by recommending the Information Architecture or content order, content type and brand voice/tone for all copy created to support intuitive, easy-to-navigate digital experiences. I also collaborate with UX colleagues and stakeholders to gain consensus.

My Top 6 UX Best Practices:

At-a-glance: years of Usability research has shown most users don’t read, they scan. Keep copy short and sweet. Less is more.
User-centered: create copy based on the task a user is trying to complete and where they are on a website (Sales vs. Service for example).
What’s in it for me? (WIIFM): create benefit-driven copy that makes a company’s value proposition apparent to users.
Lighten the cognitive load: use simple concepts to make moving through applications intuitive. Provide definitions where needed: contextual guidance as tooltips/help content.
Natural language: convert technical or financial terms into clear English your neighbor or grandmother would understand.
SEO: optimize content for search by incorporating the highest ranking search terms based on user-intent and research data. Also add keywords to metadata and ensure content is high-quality. In short, focus on content, code and credibility.

Content types I’ve created:

End-to-end product experiences (working in Figma)
Landing pages
Ads/Banners
Service and Sales emails
Labels
Guidance copy (Tooltips/Help Text)
Error messages
Designing and updating Design Systems, Editorial Style Guides and Brand Voice Guidelines.

I was the Sr. Content Strategist for the Accounts Overview redesign, a page every Bank of America customer accesses. When a user selects a tile, it opens to provide convenient access to complete a task or it can present marketing copy for an upsell/cross-sell. The design allows the tiles to be used for both Service and Sales opportunities. I wrote the marketing copy for Open an Account.	I was the Sr. Content Strategist for the Mobile app redesign which was aligned to the desktop design. Before the redesign, the mobile app had a grey log in screen. For the tile content, my recommendation was to balance Service and Sales content to support customers in achieving financial milestones (educate to engage) and reinforce the brand positioning (we’re here to help). Today, the mobile app has 35.5 million users and is the #1 banking app according to J.D. Powers.	I wrote the copy to promote Merrill Edge to existing Bank of America customers. The goal was to emphasize the benefits of Merrill Edge as well as the ability to view both bank and investment accounts in one area (Accounts Overview).
I created a Bank of America promotion for Merrill Edge customers to explain some of the product offerings from the bank. The goal was to cross-promote products and services to each audience to increase sales and enrollment.	I created copy for the Travel Notice online experience. By offering customers the ability to set and change travel notices online the amount of calls to customer service were greatly reduced. Customers also stated they were happy to be able to complete this task without having to contact Bank of America.	An agency was engaged to create content for the Careers' site. I sent suggested copy to provide direction and they used it verbatim. I think I had an advantage from being at the bank for many years; I had a solid grasp of the Bank of America brand voice and that came through clearly.

UX Writing Samples

I wrote the copy to promote Merrill Edge to existing Bank of America customers. The goal was to emphasize the benefits of Merrill Edge as well as the ability to view both bank and investment accounts in one area (Accounts Overview).

I created a Bank of America promotion for Merrill Edge customers to explain some of the product offerings from the bank. The goal was to cross-promote products and services to each audience to increase sales and enrollment.

An agency was engaged to create content for the Careers' site. I sent suggested copy to provide direction and they used it verbatim. I think I had an advantage from being at the bank for many years; I had a solid grasp of the Bank of America brand voice and that came through clearly.